Business Management in Year 3 covers a wide spread – production, procurement, marketing, and entrepreneurship. This planner keeps the NaCCA sequence intact across both semesters.
First Semester (Weeks 1-12)
- Production management: forms and types of production, and production planning and control.
- Procurement: processes, methods and the ethics involved.
- Marketing basics: the marketing mix and market segmentation.
- Product strategy: the product life cycle and why new products fail.
Second Semester (Weeks 13-24)
- Pricing and promotion: packaging, pricing strategy and the promotion mix.
- Distribution: channels, wholesalers and retailers.
- Digital marketing: e-business models and their benefits and challenges.
- Entrepreneurship: writing and structuring a business plan.
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